|
What are Pay-Per-Click search engines? Pay-per-click search
enginesare also commonly known as ppc search engines, ppc
advertising, or pay per click rankings, and are exactly what
they sound like: you pay for each click someone makes. They
offer instant top search engine rankings to those who can
afford the services wanting instant recognition for their
websites. But do pay per click services really worth it?
Pay Per Click (PPC) search engines have grown in popularity
in recent years as many businesses have begun to realize how
important it is to get first page rankings on the major search
engines. Some of the more popular ones today include overture.com,
google.com ad words service, kadoodle.com, and findwhat.com.
HOW THEY WORK:
Most pay-per-click search engines are created around a keyword
bidding system, where the top bidders get the top rankings
for a specific keyword or keyword phrase. This means that
each "click" by potential customers is worth whatever
you are willing to pay for it. Your position in these PPC
search engines, is therefore determined by how much you bid
on a specific keyword phrase. Each time a visitor does a keyword
search and clicks on your listing, it costs you.
The search term web design for example,
currently costs $6.52 PER CLICK on overture.com for an advertiser,
where the term michigan web designer costs $1.50 because there
is less of a search for that phrase. The more popular the
keyword phrase is that you bid on, the more expensive it is
to maintain.
Pay-per-click search engines like overture.com, not only
provide their own search engine results, but also results
for search engines like msn.com and yahoo.com. If you went
to yahoo.com right now and typed in pay per click,
you will the top 4 results read as SPONSORED RESULTS.
THE GOOD:
The good news is that anyone looking for a quick and easy
way to obtain top rankings in a search engine, would get instant
gratification through using a pay per click search engine.
You are registered, making a deposit into your new PPC account,
bidding on your keywords, and ranked at the top of the other
websites in your ppc search engine of choice in less than
30 minutes on average. Most PPC search engines also have Ip
tracking in place that ensures your competition won't look
up your keyword....and continue clicking on it 5,000 times
to make you file bankruptcy.
THE BAD:
While pay per click search engines may offer instant top
rankings, they can get very costly VERY quick and your position
or rankings in these search engines is dependant upon you
keeping money in your PPC account. We tested this theory last
year using a competative word like website hosting
with an initial deposit of $200. Within 1.5 hours we were
notified by overture.com that our entire deposit had been
used up by visitors clicking on our results link, and yet
we did not get a single sale. Why not?
Well after reviewing our page we realized several things
but the most important being our pricing was more expensive
than the two competitors below us bidding on the same keyword.
That's an expensive $200 lesson. Shortly after we made changes
to our pricing, made another deposit of $50 and then rebid
on the keyword website hosting to get back
into the number 2 position this time. 15 minutes later we
received another email from overture.com saying our $50 deposit
was used already, and not a single sale again. Re-evaluation
time once more on our page, but thid time is the charm right?
This time we fully optimized our page for maximum results,
including the best price of our other two competitors. We
made another $50 deposit ($300 total for those adding it up),
and we were instantly moved back into the #2 position since
no other bids had been made. We then noticed a bidding war
began to take place, ala Ebay.com, between ourselves and our
competition. Each time we bid higher and got into the #1-2
positions, our competition would come in and outbid us...knocking
us down out of the major search engines once more. We eventually
settled for the #3 position and 4 hours later we were a total
of $300 short with only few sales to show for it.
As our last and final deposit of $50 dwindled down, we magically
watched as our listing disappeared off yahoo.com as though
it never existed. Since our page was never actually indexed
by yahoo.com by means of a search engine optimization service
or search engine submission service, our page was gone when
our deposit ran out.
THE UGLY:
Our pay per click search engine experience showed us that
it can be very costly, time consuming to manage, and sometimes
downright frustrating.
THERE IS A SOLUTION:
Getting listed high up in the regular listings of the most
popular search engines is always your first priority as a
website owner trying to promote your products or services.
Once you attain high rankings through traditional means, there
are no incremental costs associated with each additional click
unlike pay per click search engine advertising programs. By
optimizing your website and submitting it to search engines
properly, you can guarantee your website will remain there.
OUR SERVICES:
By combining our custom search
engine optimization service, search
engine submission plan, Google
rankings service, express submission services, or our
bundled guaranteed top 10 rankings
package, your website could be properly listed in the major
search engines and in the top 10 position for targeted keywords
within just a few weeks.
With our Guaranteed Top 10 Rankings Package, you pay a one-time
setup fee of $299 and just $99 per
month and may cancel at anytime after your initial
4 month commitment. There are no additional pay-per-click
fees ever!
Click [HERE]
for more details.
|
